By Emma Noah
A multi-partner loyalty program that aligns with the customer’s needs and offers faster points accrual is a successful retention tool. Let’s learn how such a program can help you declutter your life and get maximum returns.
Finding it difficult to juggle a wallet bursting with chock-full of loyalty cards? Well, you are not alone. Thanks to every industry from travel to credit card companies using this marketing strategy to incentivise valuable customers, there is an overwhelming volume of loyalty programs out there. What’s more, each program has a different redemption policy, expiration date, and point accruing mechanism.
The scenario from the consumer’s perspective is so complex that it’s a big challenge to keep track, let alone take advantage of them. A comprehensive loyalty program is a solution. It is easier to understand, convenient to use, and enables the consumer to earn quick points for a bigger reward. Let’s shed some light on this winning concept.
- Compelling Reward Structure: It’s no big secret that one of the most effective ways to entice customers is to create a compelling reward structure. The single loyalty program does this and more. It has the potential to avert the risk of alienating the very shopper it hopes to target. The system offers members not only unique ways to earn points from various avenues and redeem them effectively but also to remain loyal to the airline.
- Convert Miles via Multiple Rewards Programs: One of the downsides of loyalty programs is having reward points spread across various programs. To counter this, most major airlines have partnership networks that help customers earn miles with co-branded cards for everything from utility bills, groceries, hotel stays, car rentals, kitchen appliances, and other essential purchases.
If you have a membership in the right loyalty program, then you can convert the stash of points into miles to boost your mileage account balance.
- Get Rid of Non-Essential Loyalty Cards: The average consumer is enrolled in several loyalty programs but actively participates in just a few. The reason could be that the customers are not enthusiastic about the programs as they are not designed to understand or prioritise their needs. Also, managing too many loyalty cards can be cumbersome. The key is to get rid of the non-essential loyalty cards and opt for a program that provides all the benefits under one umbrella for an exceptional experience.
- Integration of Multiple Partners: The basic concept of airline loyalty programs is to lure existing customers with offers so that they do not switch to newer pastures. Nowadays, all major carriers are collaborating with an array of reputed brands that contribute their products and services to the program. The partnership module provides the members with interaction opportunities to collect and redeem valuable points.
How Do You Get Started?
Now that you have understood all the basics, it’s time to get started. The first step is to find a one-for-all loyalty scheme with an extensive partner network. Such an initiative focuses on customer satisfaction, helps in maximising their mileage kitty, and offers conversion of points that reduces the odds of reward wastage.
What are you waiting for? Go ahead and join a single, easy-to-use rewards program with faster points accrual mechanism that not only engages you but also provides you ease, convenience, and maximum returns.
